Upcoming Events

March 15th, 2012

2012 Destination Paddle Weekend:

September 22-23, 2012

Join Thorfinn Expeditions for a paddler/sailors dream weekend in Stonington, Maine. We will access the greater Merchants Row Archipelago (one of the most beautiful areas to paddle anywhere!) The weekend is designed to appeal to a paddler of any ability. We will be running SUP and kayak/surfski skill sessions, demo opportunities, and tours. In addition, Thorfinn, our high-performance 30’ sailboat will be doing 3–hour sails through the islands.

We will base out of Old Quarry Adventures for the weekend. Old Quarry’s picturesque property is just outside of Stonington. They have a bunk house that sleeps 6 and numerous campsites. There is a pond for practicing skills and their launch ramp/beach provides access to the stunning paddling opportunities. Saturday night will feature a lobster bake!

For more information: info@thorfinnexpeditions.com

(207) 789-5115

Cost: $375.00 includes all water activities (instruction, outings), camping/bunkhouse, 2- breakfast/lunches, and a lobster bake

2

Stand Up Paddleboard Demo Days:

Try before you buy! Starting June 16th, Thorfinn will run free Stand Up Paddleboard demo days at Hosmer Pond (next to the Camden Snow Bowl.) Demo Days will run every other Saturday until September 1st; each demo will be from 9am-12pm. The best brands in the industry will be represented: Tahoe, Hobie, Coreban, C4 Waterman, Epic Kayaks, Quickblade and Kialoa. Contact us with any questions: 789-5115 or info@thorfinnexpeditions.com.

A Morning SUP Paddle in Maine

March 14th, 2012

3.14.2012

Yesterday morning I was greeted by a red sky over Penobscot Bay. Dawn was breaking and I had a good vantage point from my apartment window. I live above our Thorfinn Basecamp in Lincolnville Beach, Maine. The beach and bay are only several hundred feet away so I can make snap decisions regarding when I paddle, and yesterday morning looked perfect. The water was like glass. No wind. Just over two and a half miles away lies the shorelines of Islesboro, Warren, and 700 Acre Islands – a worthy morning goal. After downing a cup of coffee and a banana, I got dressed, grabbed my paddleboard and headed out.

The tide was getting low so I had a longer carry than usual. Enough time to soak up the warm morning air. It is still winter here but It has been especially mild lately and it feels more like late April than mid-March. My Thorfinn partner Chris Laughlin and I have done quite a bit of winter paddling which generally involves donning a drysuit, booties, hat, gloves, sometimes ski goggles and forcing ourselves to get psyched to endure, but yesterday morning was different. I dressed light; there was no wind or major obstacle to surmount. I could just relax, enjoy and go.

Paddleboarding in flat conditions is Zen like. You get into a rhythm and just float across the water. The crossing towards Islesboro provides enough exposure that you are literally standing on the surface of the ocean far from terra firma. I often find that while my body plugs away paddling, my eyes drift down to the nose of my board. I become entranced by the bow wave as it splashes past the hull. After 15-20 strokes on one side I switch to the other. Minutes blend together and eventually distant objects like trees, boats, and rocks look closer.

The ferry passed about a mile away. A seal popped up in front of me. Small white, downy feathers cruised by on the surface. I imagined that they were little sailing ships headed downwind for Camden. It was so quiet. I could feel the current ebbing. I knew that it was setting me towards the south, but it did not matter if I was a little off course. After 30 minutes of paddling I reached 700 Acre Island. I stood motionless for a minute and then turned around and headed back. Immediately I was struck by the change in landscape. The Camden Hills rose high above Penobscot bay. They stretched toward the sky and mingled with the descending cloud cover. I dug in a little harder and aimed towards home. Thoughts drifted through me and a light breeze began to breathe from the Northeast. Sunlight reflected off a shop window over 2-miles away, creating a beacon to aim for. Eventually the navigational buoys came into view and before long I was carrying my board back up to the shop.

Mellow can be good. Yesterday was the first spring like paddle of the season for me. It felt easy and effortless. The near constant winds and wave action of winter had taken a break and I was able to just enjoy a paddle across Penobscot Bay (and back). I am psyched for spring/summer and effortless morning paddles along the Maine Coast!

Come paddle with us!

-Thor Emory

www.thorfinnexpeditions.com

Thorfinn Winter Downwinder – Maine SUP (VIDEO)

February 23rd, 2012

Thor & Chris take advantage of a beautiful February day to paddle down Penobscot Bay – Rockport Harbor to Lincolnville Beach.

Method Behind the Madness – An Interview with Quickblade’s Jim Terrell

February 8th, 2012

A life-long passion for paddling, top level experience in international competition and a healthy obsession for innovative design and construction methods. These are just a few of the traits that have helped California based Jim Terrell make Quickblade Paddles a leading paddlesport manufacturer, and a driving force in the world of stand up paddling.

Affectionately nicknamed “The Mad Scientist”, a moniker he earned over his relentless testing and analysis of construction methods and materials, Terrell began tinkering with carbon fiber and paddle designs as a young canoeist growing up in Ohio. Born into a family of paddlers and craftsmen, Jim’s paddling career and his hobby of building the paddles he competed with followed the same trajectory. As he achieved greater success on the international canoe racing circuit, including multiple Olympic teams, his teammates and competitors began to take notice of the homemade paddles Terrell raced with. And they wanted one.

Terrell’s canoe paddles had earned a reputation for being light, efficient and strong – it was the foundation for his company, Quickblade Paddles, which continues to set a high standard of quality and performance for canoe, kayak and SUP paddles.

Founded in 1989, it was Quickblade’s early entry into the stand up paddling market that has really shaped its identity. The high visibility and wide spread appeal of stand up paddling, especially when compared to traditional canoeing, has exposed Quickblade’s high performance paddles to droves of new watersport participants.

Terrell’s infectious enthusiasm and commitment to the sport have made him, and his company, among the most recognizable names in the industry. We were able to ask Jim some questions about how some of this has developed, and where he sees it all going.

Q&A with Jim

Thorfinn: Quickblade was well known for its canoe and kayak paddles when you ventured into SUP. As one of the pioneers and innovators in the sports recent surge in popularity, what was your inspiration/motivation early on? Were there any particularly important paddlers or surfers influencing your first SUP paddles?

Jim: Yes there were. Drew Aiello was the first to find my website and order some, and he referred my paddles to Laird Hamilton and shortly after Dave Kalama. I was quite interested in what they were doing, even though I was not a frequent surfer at the time.

Thorfinn: Was the early focus on designing paddles for the surf zone or open water? Or have you always felt the disciplines are not mutually exclusive, and fostered an “all-around” approach?

Jim: Originally I designed for both surf and flat water, but I kind of had a feeling, especially after sitting down with Laird, that this was going to be a rivers and lakes sport in the years to follow – with a lot of focus on the paddling. It really is a paddle sport, not just a surfing offshoot.

Thorfinn: What is your guiding philosophy when it comes to designing and building paddles?

Jim: A clean fast catch, good stable power phase, with an effortless exit from the water and a nice balanced, lightweight recovery. There are 4 phases to the stroke, and I try to have the best of all worlds. We pride ourselves in making the lightest yet strongest paddles on the market.

Thorfinn: There has been rapid growth in the sport over the last five years especially. One of the best aspects of the growth has been its inclusive nature – there doesn’t seem to be a demographic or geographic region that doesn’t want to stand up paddle. How has Quickblade adapted and evolved with the fastest growing water sport in the world?

Jim: My background is canoeing and particularly canoe racing. My main focus is to bring the discipline from that background into all the paddles we are making, whatever the paddler type or water type. It’s important to me that our paddles are well suited for the great variation we see in the sport today.

Thorfinn: Racing seems like a huge part of your business, not too surprising given your background as an Olympic canoeist. But have you been surprised at the mass appeal of SUP racing? How is the racing culture influencing your focus, and in your opinion, the sport as a whole?

Jim: The racing side of this sport is what I love. I was somewhat retired from canoe racing when I was introduced to SUP. I knew the racing would be popular after my first couple SUP races in 2006. It is just too fun. I find that I can be competitive now at the age of 46 – yet I know the level of competition is improving fast and when the European flat water paddlers get into it you will see a new bar raised for sure. Paddlers in Europe train like professionals and have years of scientific experience and knowledgeable paddling coaches to help them get there. What they lack is surf experience, which will take time to learn, but for river and lake races etc. watch out for them on podiums in the next two years.

Thorfinn: In addition to your paddle design/production and racing, you’ve spent more time giving paddling clinics around the country. Are clinics an important part of your personal focus going forward? Are Team Quickblade paddlers becoming more available for clinics as well?

Jim: Yes, I enjoy teaching people who are eager to learn. I am still learning a lot myself about SUP, as it is different from sit down and high kneel paddling. Several of our QB Team riders are also excellent teachers and are doing so already. Dave Kalama has been doing both clinics and camps, Larry Cain (the 1984 Olympic Gold medalist canoeist) is also an excellent paddling technician, Anthony Vela and Candice Appleby have started “Paddle Performance” camps and are focusing on a youth team, and several other QB Team Riders are all helping folks get better, it’s great.

Thorfinn: How much time do you spend on the water these days? Do you have a pretty structured training regimen?

Jim: Not really, when I was training seriously in the 1980’s and 1990’s we would be on the water about 15 hours per week. I am lucky to get in 5 hours a week these days. I paddled more just this past season than in the previous couple years, but the paddle business keeps me pretty occupied. My schedule does not allow me to plan too far out, I know what I need to do when I get out there and go from there.

Thorfinn: When it comes to racing, what’s your favorite type of event?

Jim: Sprints of course. My best distance in canoe racing was the 200 meter, which is now an Olympic event in canoe. It takes just over 40 seconds. I think the future for SUP will see more of these types of races. There are unbelievably beautiful regatta courses worldwide with grand stand seating that would be perfectly suitable for spectator friendly events: SUP sprints, technical courses etc… it will come.

Thorfinn: Have you always been a surfer, or did you take it up as your SUP paddles took off? How has surfing helped with downwind paddling on open water?

Jim: I probably surfed less than 20 times before SUP. Now I love to do it when I can, however I am far from being real good at it yet. Surfing has improved my balance and wave negotiating skills for sure. I still am very inexperienced when it comes to downwind Hawaii type conditions. I’m average at best. I hope to get to Hawaii more this year to get some practice in. I feel like a road cyclist on a technical mountain bike trail when I do it.

Thorfinn: What do you see in stand up paddling’s future? Do you steady and sustained growth – a silencing of naysayers who wrote the sport off as a fad? What kinds of developments can we expect from Quickblade?

Jim: I truly believe SUP will continue to grow at a decent rate for several more years. It will take a new sport that is more exciting and user friendly to come along and take the wind out of the sails of SUP. That day will come, and I welcome it. In the mean time, we will continue to make better paddles as I know we still can improve and evolve. I have few other ideas in my head for paddle sports and water sports and they will be unveiled over the next few years for sure!

Check out the Quickblade Paddles website

More about Thorfinn Expeditions:

Thorfinn Expeditions is an outdoor adventure/education business based in Lincolnville Beach, Maine that specializes in water-based activities (sailing, stand up paddle boarding, high-performance kayaking). Thorfinn outdoor programs range from day adventures to multi-day expeditions that seek out adventure and provide technical skill training. In addition to outdoor programs, they are a paddle sports retailer, selling the product lines used in their programs and expeditions.

Thorfinn Philosophy

People need to adventure. Thorfinn Expeditions facilitates challenging and inspiring programs that foster technical skill aquisition, physical fitness, and environmental appreciation. With our exceptional staff and equipment, we have the adaptability and experience to run adventure-based programs for any individual or group. From our retail shop to our outdoor programs, we embody fun, teamwork, learning, and perspiration.

2012 Thorfinn Maine Coast Winter Odyssey

January 25th, 2012

2012 Thorfinn Maine Winter Odyssey

Winter in Maine is generally a time for retreat or land based activities. Travelling by sea along the Maine Coast is rugged in the winter. While there are recreational diehards on the water in any season, their numbers are low during the winter months and it is an environment that is only suitable for the experienced and prepared. This winter Thorfinn owners Thor Emory and Chris Laughlin will endeavor to explore large portions of the coast by paddleboard, sea kayak, and on Thorfinn, their program vessel – a Maine built high-performance Presto 30 sailboat. The goals are to visit islands, their communities/residents, and to experience the unique nature of the Maine Coast in winter. Along the way they will document their adventures through the Thorfinn blog (www.thorfinnexpeditions.com), video, photographs, and on Facebook. Information about preparation, gear, training, and the individual trips will be shared. Each adventure will have its own itinerary and timeframe. From day trips to multi-day expeditions, Thor and Chris will strive to cover many miles and experience the Maine Coast in winter.

More about Thorfinn Expeditions

Sailing Expeditions, Stand Up Paddle Boarding, High-Performance Kayaking, Adventure Sports Team

Thorfinn Expeditions is an outdoor adventure/education business based in Lincolnville Beach, Maine that specializes in water-based activities (sailing, stand up paddle boarding, high-performance kayaking). Thorfinn outdoor programs range from day adventures to multi-day expeditions that seek out adventure and provide technical skill training. In addition to outdoor programs, they are a paddle sports retailer, selling the product lines used in their programs and expeditions.

Thorfinn Philosophy

People need to adventure. Thorfinn Expeditions facilitates challenging and inspiring programs that foster technical skill aquisition, physical fitness, and environmental appreciation. With our exceptional staff and equipment, we have the adaptability and experience to run adventure-based programs for any individual or group. From our retail shop to our outdoor programs, we embody fun, teamwork, learning, and perspiration.

Expedition Team

Capt. Thor Emory

Owner/Outdoor Program Director

Thorfinn owner and lead instructor Thor Emory is a life-long sailor, paddler, outdoor enthusiast, and passionate outdoor educator. Born and raised on the beautiful island of Mount Desert, home of Bar Harbor and Acadia National Park, he has spent most of his life exploring and leading groups in the outdoors all over North America.

For a decade, Thor worked as Senior Instructor/Captain, Staff Trainer, and as Program Manager for the Outward Bound Sea Program. In addition to sailing (inshore, offshore, and racing), he has taught climbing, sea kayaking, backpacking, skiing, outdoor leadership and environmental ethics.

Known for his strong leadership skills, creative/humorous teaching style, and absolute commitment to safety, Thor created Thorfinn Expeditions with the primary goal of providing outstanding water-based adventures and technical skill training. He has worked as a commercial fisherman and as a professional ski patroller on both eastern and western mountains.

Thor lives in Lincolnville with his two sons, Finn and Carver.

Chris Laughlin

Owner/Shop & Basecamp Manager

Thorfinn owner Chris Laughlin has spent the last 18 years paddling along the east coast in kayaks, surfskis and paddleboards.  After spending 12 years working in the paddlesports industry, in both retail and manufacturing, Chris joined Thorfinn to help create a true specialty retail shop in Midcoast Maine, committed to high-end/performance paddlesports.

Chris spent seven years working with Epic Kayaks, an industry leader in high performance kayaks and paddles.  During his time with Epic, Chris was able to work alongside some of the most accomplished kayakers in the industry, and spent time in several different positions with the company, including customer service, marketing & promotions and a season as their New England Sales Representative, giving him great experience and perspective on paddling as a sport.

A graduate of the University of Maine, and Outward Bound alumn/Hurricane Island volunteer, Chris lives in Lincolnville with his wife Sadie.

Thorfinn Technical Adventure Courses for Adolescents (TAC)

January 20th, 2012

Our Program vessel Thorfinn

Program Area Summer 2012: Maine
TAC courses are designed to be the most active and comprehensive outdoor expeditions available. Come learn technical skills, explore the phenomenal Maine Coast, and experience the adventure of a lifetime. These courses are for motivated, fit individuals who seek a challenging learning experience.

Thorfinn’s mission is to provide uncontrived expeditions that are challenging, physically active, and incorporate outstanding technical skill training.The TAC courses are our most intense offering. You must be physically fit and prepared to fully participate! We will assist you with training and preparing pre-course. For a more relaxed adventure look into out Adventure Travel Expeditions (ATE)

5-day Adolescent Expedition (Ages 16-19) geared towards High School Juniors and Seniors

Sailing/Multi-Sport

The 5-day Adolescent course is tough! It is an all-out sprint. Only the motivated should apply. Learn technical sailing, paddle boarding, climbing and expedition skills. Hands on training will be balanced with an aggressive route plan that will allow for both sea and land based adventures. Course themes include leadership, teamwork, environmental awareness, technical skill acquisition, physical fitness, and a particular focus on preparing for the next stage of life (i.e. college/gap year etc.). At the end of this course you will feel tired and satisfied with how much you learned, accomplished and experienced.

Activities: Expedition sailing, stand up paddle boarding, rock climbing (through Atlantic Climbing School), trail running, hiking, island community visits

Skills taught: Boat handling/seamanship, sail trim, steering, navigation including tides/currents, weather, expedition planning, group dynamics/leadership, backcountry cooking, Leave No Trace principles/Trainer course, rock climbing, SUP paddling, basic emergency medicine, risk management, Maine Coast natural/cultural history
W/LNT Trainer certification
Max Participants: 5
Cost: $975.00
Dates: July 2-6, August 6-10

More About Thorfinn Expeditions

People need to adventure. Thorfinn Expeditions facilitates challenging and inspiring programs that foster a greater sense of self, physical fitness, and environmental appreciation. With our exceptional staff and equipment, we have the adaptability and experience to run adventure-based programs for any individual or group. From our retail shop to our outdoor programs, we embody fun, teamwork, learning, and perspiration.

www.thorfinnexpeditions.com

info@thorfinnexpeditions.com

(207) 789-5115

Epic 18X Winter Paddle (VIDEO)

January 20th, 2012

Thorfinn staff demo two Epic 18X high-performance kayaks in Penobscot Bay (Maine). Thorfinn is a dealer for Epic kayaks, surfskis, and paddles.

Interview With Expedition Paddler West Hansen – The Amazon Express

January 19th, 2012

West Hansen – The Amazon Express

West Hansen is going to be the first person to solo paddle the entire length of the world’s longest river – and he’s going to do it faster than anyone else has ever paddled the 4225 miles.

A seasoned ultra distance kayak racer, with numerous speed records and paddling marathon titles under his belt, West sought a new challenge and outlet for his intense desire to paddle many, many miles. The remote and rugged Amazon River offered the challenge he was looking for.

The expedition, named Amazon Express, is set for the summer of 2012, and will cover the entire Amazon River – the world’s longest and largest – in a source-to-sea attempt to establish the solo speed record AND the fastest time of anyone to complete the course. This is similar to combining the Tour de France and an Everest ascent into one treacherous challenge. West plans to traverse the distance from the river’s source to the Atlantic Ocean, 4225 miles (6,800 km) away, in 40 – 60 days. Previous expeditions have finished the journey in 140+ days.

West was able to take some time out of his busy schedule to answer some questions for us about his historic adventure:

How long have you been into long distance kayaking? What is the draw for you?

I’ve been racing ultra endurance canoe/kayak races since 1992 (20 years). Prior to that I spent 10 years in white water kayaks. The draw came when I transferred my passion for running marathons onto the water. I saw some guys in USCA boats racing the Texas Water Safari and was instantly hooked. From then on, I’ve come to treasure the solitude and camaraderie of the races, along with the idea of pushing the edge of endurance.

You have a full resume of ultra-distance races under your belt; is the Amazon Express your first focus on expedition kayaking?

Yes. I was invited to join a team that included Carter Johnson, David Kelly and Mike Scales in 2008 to race the Great River Amazon Raft Race in Iquitos, Peru. We spent one afternoon building a balsa raft, then the next three days racing it 87 miles. David lent me the story of the first source-to-sea Amazon expedition (successful, that is), “Running the Amazon”, and I figured I might be able to do the same, but a tad faster.

Why did you choose the Amazon?

Once our team, Living Easy, was actually on the Amazon River, I was amazed by it’s immensity and power, plus the fact that it has never been dammed or had a bridge cross it. It’s wild and I hope will always be such.

What is more difficult for you right now: the physical training for the actual kayaking, or the logistical juggernaut of planning such a bold endeavor?

Easy answer: the logistical training and constant concern about fundraising. I’m very comfortable on any water and equally uncomfortable asking for finances.

What is your training regimen like? How much mileage do you put in per week?

I haven’t altered my training much from my usual ultra-distance regimen, which consists of an hour of intervals, twice a week on Town Lake in Austin, then one or two long runs on the Colorado or San Marcos Rivers. The longest I’ll ever paddle on a weekend run is 36 miles – the distance between Gonzales and Hochheim on the Guadalupe River. Races are much longer, but I haven’t found much benefit to ultra long training runs, since the recovery time takes so long.

What is most intimidating about the expedition to you? Are there any sections that are particularly difficult and/or dangerous?

Most intimidating? Approaching a potential sponsor. As for dangers on the expedition, the Acobamba Abyss is the second deepest canyon in the world; twice deeper than the Grand Canyon and, at times, as narrow as 100 yards across, with rocks constantly falling down around you as you paddle Class V+ rapids. I’ll cover this 60ish miles section immediately before the flat water. I’m also very concerned about petty pirates in the cloudforest region of Peru, on the lower Apurimac, Ene and Tambo rivers, which feed the Amazon. More pirates are in store throughout the Brazilian section of the route. I’m also a bit concerned about authorities looking for a kickback or a reason to confiscate my gear.

Will you always have your support team nearby? Or are there sections where you guys could be out of touch?

With the right funding, I’ll have a support team shadowing me the entire way, but I’m going regardless. The plan is to have four additional kayakers accompany me throughout the white water sections and a land crew meet us at crossings over the initial 300 miles. Following that, in ideal conditions, the support crew will shadow me in a small motorboat all the way to the Atlantic.

You chose the Epic 18X Expedition for your boat, from Epic Kayaks. Why did you settle on this model?

No brainer: It’s light, fast and proven. Freya Hoffmeister has put the 18x through the toughest tests and it’s survived plenty of abuse. I plan on putting it through even more testing and have great confidence in its balance of speed and stability. I’m used to racing surf skis, however I’ve found that after being awake for 36 or so hours, my stability decreases. I can’t risk dumping over in the middle of the Amazon, which gets to 20 miles wide in some places.

Did you have to do any customization for the rigors of your trip?

I’ll add some seat padding, bow light and attach padlocks to the hatches to prevent thievery, which is rampant in the towns and villages along the way. Other than that, it’s a stock boat, ready for battle. I really like the rudder.

What other sponsorships and supporters have come on board?

Thus far, I only have SPIZ high calorie energy drink, Epic Kayaks and 5.10 footwear, who is supplying hiking and water shoes. I just returned from the Outdoor Retailer show in Salt Lake City where I was offered a substantial number of “product only” sponsorships. I’ll follow up with many of them, and work to secure additional financial sponsorships in order to assure the success of the expedition. Additionally, I’ll also contact a handful of water-based suppliers (Kokatat, Confluence, etc…) that were not at the winter show to secure “product only” sponsorships. I’ve been communicating with Jackson Kayaks, however they want the team to use the Rogue, which isn’t suitable for the more extreme white water, therefore this partnership may not work out. Any contacts or influence with white water kayak companies or gear would be greatly appreciated.

What is the most exciting part of this whole adventure for you? And have you started thinking beyond the Amazon trip yet?

The most exciting part will be the first and last moments. The second most exciting part will be all the moments in between. Beyond the Amazon River is a bit difficult to imagine, though from now on, beyond my first 50 years, I believe I’ll do something thrilling each year. Freya’s got some good ideas. Perhaps I’ll circumnavigate Antarctica. That hasn’t happened yet. :)

Learn more about the Amazon Express at the expedition website & blog

Thorfinn Winter SUP – Lincolnville to Rockport (VIDEO)

January 12th, 2012

 

Penobscot Bay — January 11, 2012

Thorfinn Expeditions’ owner Thor Emory, paddles 10 miles from Lincolnville Beach to Rockport (Maine). It was a chilly day on beautiful Penobscot Bay with temps in the low twenties. The trip took 1hr 50min and the camera battery froze enroute, even the deck on Thor’s SUP ( a carbon Naish Glide 14′) started to ice up. Conditions were perfect for making good time with a light-moderate tailwind and an ebbing current.
www.thorfinnexpeditions.com — Get Out. Go Wild!

Simplicity by Design

December 31st, 2011

“Where other designers would work to improve a tool’s performance by adding on, Tom Frost and I would achieve the same ends by taking away – reducing weight and bulk without sacrificing strength or the level of protection.”

– Yvon Chouinard (Founder of Patagonia)

When you make a decision to sell things to other people, you need to make an important choice: will you push anything that sells? Or will you provide the best products? The products that you know, through your own experience and research, offer the quality and performance needed to exceed the customer’s expectations?

It’s easy to say you’d choose the latter; not always as easy to follow through on it. Pursuing a business philosophy based on this principle requires a deep commitment. It can mean a lot of extra “process” – educating customers not just on the superiority of the physical product, but also the long term benefits it provides over an inferior competitor. It’s often much easier for the customer and business alike to take the path of least resistance, i.e. take the cheap one, the trendy one, the least intimidating one, etc. However, in the long run, the inferior product not only is less likely to last, it provides a watered down experience that’s not as enjoyable.

Thorfinn Expeditions is committed to “the process.” We thoroughly enjoy promoting products which we believe elevate the sports and disciplines we are representing. Turning people on to the benefits of modern equipment and designs, which tend to be lighter, stronger, faster and more efficient, is far more rewarding for both parties. It does take a deep commitment, and may actually lead to the occasional lost sale to a generic alternative sold somewhere else. But we’re promoting a lifestyle, not just trying to move product. Short cuts are not an option.

Thorfinn Product Philosophy

All the products used and sold at Thorfinn, from our sailboat to the kayaks and paddleboards we carry, are selected based on the criteria most important to us:

• Safety
• Performance
• Utility

These sound like common sense points, however the perception on how they are attained can vary wildly. Does a kayak need be a heavy 55 lbs. of fiberglass to be strong and seaworthy? Is a design or style of outfitting best simply because it’s always been done that way? Or is it possible that heavy materials and outdated designs can equal dead weight?

While we have great respect for all types of historical design and building methods, we won’t let tradition hold us back. The vendors we work with have common philosophies guiding their design and production, philosophies that are in-line with Thorfinn: innovation, refinement, strength and performance. The result is a new style of high quality products that create a better experience for the user.

These products tend to stand out. They are built with lightweight materials like Kevlar and carbon fiber. Their shapes take on different lines than earlier, more traditional designs. Outfitting tends to be more simple and purposeful. All great points in our view; but they can confuse customers accustomed to more typical gear, which put heavier emphasis on recognizable designs and “bells and whistles” – with less focus on innovation and chiseling away unneeded features.

At Thorfinn we take great satisfaction in sharing the benefits of the products we carry. We truly believe that we’re selling equipment that helps shape lifestyles, not just hobbies. The right paddleboard or kayak can help the paddler unleash their desire to explore and adventure – for a lifetime; we embrace the opportunity to communicate these philosophies to our customers. As an outdoor education school and specialty retailer, it is second nature for us to talk in depth about the products in our shop. It’s fun, it’s rewarding and it’s the whole reason we’re in the outdoor adventure business to begin with.

Learn more about the products we carry:

Stand Up Paddleboards

Kayaks & Surfskis

Paddles

Apparel